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原宿〉の”都心型”らしいレイアウトも高く評価する。\r\n\r\n「限られたスペースの中、いかに美しく商品を展示し、ゲストに効率的に回ってもらえるかということを考え抜いたレイアウトです。例えば値札などの垂れ幕。イケアでは赤や黄色の垂れ幕があらゆるところに下がっていて、お買い得な金額を提示していますよね。客はその目印をめがけて進んでいく。でも〈IKEA 原宿〉にはそれがありません。スペースが広くないこの店で同じことをやると、奥の品物が見えなくなってしまいます。その代わり、価格表はバインダーを使用して空間全体がすっきりと整えられている。こちらもデザイン的には注目したいところです」","image_set":[{"image":{"id":151013,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":1656,"file":"2020/07/0809IKEAharajuku26_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku26_1104.jpg"},"caption":"規定のサイズで美しく収納できることを提案。《KALLAX》シリーズ。"},{"image":{"id":151016,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":1656,"file":"2020/07/0809IKEAharajuku07_1104-1.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku07_1104-1.jpg"},"caption":"カゴなどの収納グッズも気軽な価格。"}]}],"button":[],"description":[],"profile":[]},{"pageTitle":"","section":[{"imageTitle":"","exam_id":"","exam_image":null,"movie":"","movieStart":"","movieCaption":"","subBody":"階段を上がると「くつろぐ」エリアに到着。ここには、都会で忙しい時間を過ごす人たちがリラックスするための商品が揃う。ソファやグリーン、テキスタイルは部屋の雰囲気をがらりと変えてくれる人気商品たちだ。","image_set":[{"image":{"id":150993,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku11_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku11_1104.jpg"},"caption":"限られたスペースを生かしたすっきりとしたレイアウト。"},{"image":{"id":150988,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku06_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku06_1104.jpg"},"caption":"価格表はバインダーを使用。"}]},{"imageTitle":"","exam_id":"","exam_image":null,"movie":"","movieStart":"","movieCaption":"","subBody":"最後に向かうのは「料理する」エリア。他店では広大な店舗をひととおり回遊した後に現れる、キッチン小物やスウェーデン由来の食品たちとすぐ出会えるのはありがたいところ。名物のミートボールやザリガニなどの冷凍食品も目が離せないが、ここで森井さんがオススメするのは《IKEA365+》のガラスコンテナ。スタッフが世界中の家庭を訪ねて一番使いやすい形を調査したという《IKEA365+》の商品の中でも、こっくりと分厚く、オーブンにも使えて、スタッキングしてもおしゃれな保存容器があらゆるサイズで揃っている。","image_set":[{"image":{"id":150997,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku15_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku15_1104.jpg"},"caption":"他店舗で人気のミートボールとマッシュポテト。この店舗では食べられないが、家でイケアの味を楽しめる。"},{"image":{"id":150996,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku14_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku14_1104.jpg"},"caption":"スウェーデン名物、ザリガニの冷凍食品も。"},{"image":{"id":150990,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku08_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku08_1104.jpg"},"caption":"イケアオリジナル、植物由来100％のカップラーメン《プラントラーメン》は人気商品。パーム油不使用で環境に優しく、麺はノンフライでカロリー控えめ。"},{"image":{"id":150998,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku16_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku16_1104.jpg"},"caption":"日本ではイケアでしか買えない、スウェーデンのブルワリー〈オムニポロ〉の低アルコールクラフトビール。アルコール度数0.3％なのでお酒に弱い人も気軽にチャレンジできる。"}]},{"imageTitle":"","exam_id":"","exam_image":null,"movie":"","movieStart":"","movieCaption":"","subBody":"買い物を終えたら「スウェーデンカフェ」へ。こちらで提供するのは、スウェーデン伝統のフラットブレッドを使った「ツンブロード」。少し分厚いタコスのような皮が具材を包み込む、「原宿＝クレープ」をイメージして生まれたこの店舗だけのメニューだ。フルーツや生クリームを挟んだものはおやつに、ベジソーセージなどしょっぱいものを挟んだものは軽めの一食に。買い物の余韻にひたりながら、ゆっくりスウェーデンの味を楽しもう。","image_set":[{"image":{"id":150999,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku17_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku17_1104.jpg"},"caption":"《IKEA365+》のガラスコンテナ。「竹製の蓋がおしゃれでおすすめです」（森井さん）"},{"image":{"id":151019,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1104,"height":736,"file":"2020/07/0809IKEAharajuku27_1104.jpg","sizes":{}},"post":147442,"source_url":"https://wp2022.casabrutus.com/wp-content/uploads/2020/07/0809IKEAharajuku27_1104.jpg"},"caption":"お皿やボウルなど、食器も他店舗と遜色ない品揃え。"}]},{"imageTitle":"","exam_id":"","exam_image":null,"movie":"","movieStart":"","movieCaption":"","subBody":"「『今日はイケアに行くぞ！』と意気込むのではなく、思いつきで寄って『そういえば足りないな』という日用品を買って帰れるのがこの店舗のいいところ。ぜひふらりと立ち寄ってみてください。体験したことのないイケア像がありますよ！」","image_set":[{"image":{"id":151005,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":11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